Analysis of consumer preferences for prepaid mobile internet packages in Iran: A Discrete Choice Experiment
| Autor: | Mir Saman Pishvaee, Shahrooz Bamdad, Ashkan Hafezalkotob, Arya Sohrabi |
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| Rok vydání: | 2020 |
| Předmět: |
Structure (mathematical logic)
021110 strategic defence & security studies lcsh:HB71-74 Computer science Mobile internet business.industry Discrete choice experiment Willingness to pay (WTP) Conjoint analysis Mobile internet media_common.quotation_subject 0211 other engineering and technologies lcsh:Economics as a science Discrete choice experiment Advertising 02 engineering and technology Conjoint analysis Competition (economics) 03 medical and health sciences 0302 clinical medicine Software Originality Design choice Economics Market research Utility theory Telecommunications 030212 general & internal medicine D01 L96 business media_common |
| Zdroj: | Economic Journal of Emerging Markets; Volume 12 Issue 1, 2020; 39-53 Economic Journal of Emerging Markets, Vol 12, Iss 1, Pp 39-53 (2020) |
| ISSN: | 2502-180X 2086-3128 |
| DOI: | 10.20885/ejem.vol12.iss1.art4 |
| Popis: | As a first discrete choice experiment in Iran emerging telecommunication market, this paper studies consumer preferences for prepaid mobile internet packages with a combined software and paper-based interview. A two-stage Bayesian D-optimal design procedure is deployed to design choice sets of mobile internet packages from four main attributes. The utility structure and customers’ willingness-to-pay for mobile internet packages are analyzed. Findings/originality: The results indicate that even with a considerable price reduction, consumers avoid prepaying for data plans with commitment periods longer than six months and high traffic volume. Traffic volume and brand attributes are recognized as the two most influential factors on consumers’ behavior. Simulating the market demonstrates the competition between mobile internet operators in Iran market. The statistics express a significant effect of consumers’ current mobile operator on their preferences for the brand attribute. |
| Databáze: | OpenAIRE |
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