Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence
| Autor: | Viktor Shyshkin, Yuliia Popova, Larysa Obolentseva, Vitaliy Zaytsev, Andrii Galkin |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Service (business)
Slope factor l69 HF5001-6182 business.industry logistics Strategy and Management d19 nonlinearity factor m31 Distribution (economics) end-consumers HD28-70 Purchasing m39 c93 Management. Industrial management slope factor The Internet Residence service Business Marketing business zone |
| Zdroj: | Foundations of Management, Vol 13, Iss 1, Pp 145-158 (2021) |
| ISSN: | 2300-5661 |
| Popis: | The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and plan deliveries. The purpose of this article is to study the change in patterns of probability of choosing the option to purchase goods among end-consumers with and without the presence of e-commerce. The study consisted of research buyers, determining the probability of purchasing goods from “consumer basket” in the traditional way and over the Internet, which is considered for the example of one of the Kharkiv districts. The results develop e-commerce potential in Ukraine and are intended to determine the motives of consumers when choosing a shopping option. |
| Databáze: | OpenAIRE |
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