The impact of industry structure on e-commerce initiatives in the developing world: Two case studies from Trinidad and Tobago
| Autor: | Alexander Vuylsteke, Simon Fraser |
|---|---|
| Rok vydání: | 2011 |
| Předmět: |
International market
Structure (mathematical logic) Economic growth Computer Networks and Communications business.industry Developing country International trade E-commerce GeneralLiterature_MISCELLANEOUS Human-Computer Interaction ComputingMilieux_COMPUTERSANDSOCIETY Profitability index business online marketing Internet marketing Developing countries Caribbean Case study Strategy Industry structure Profitability |
| Zdroj: | First Monday; Volume 16, Number 9-5 September 2011 |
| ISSN: | 1396-0466 |
| DOI: | 10.5210/fm.v16i9.3377 |
| Popis: | E-commerce promises benefits for businesses in developed and developing countries, such as the ability to reach new international markets. However, merely adopting e-commerce will not produce these benefits. Industry structure plays a powerful role in determining success or failure of e-commerce efforts. This paper investigates the impact of industry structure on two small companies in Trinidad and Tobago, a twin island republic in the southern Caribbean. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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