Maximising participation from online survey panel members
| Autor: | Kylie Brosnan, Astrid Kemperman, Sara Dolnicar |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
bepress|Social and Behavioral Sciences|Psychology|Other Psychology
bepress|Social and Behavioral Sciences|Psychology bepress|Social and Behavioral Sciences SocArXiv|Social and Behavioral Sciences SocArXiv|Social and Behavioral Sciences|Psychology SocArXiv|Social and Behavioral Sciences|Psychology|Other Psychology |
| Popis: | Low survey participation from online panel members is a key challenge for market and social researchers. We identify ten key drivers of panel members’ online survey participation from a qualitative study, then determine empirically using a stated choice experiment the relative importance of each of those drivers at aggregate and segment level. We contribute to knowledge on survey participation by (1) eliciting key drivers of survey participation by online panel members, (2) determining the relative importance of each driver, and (3) accounting for heterogeneity across panel members in the importance assigned to drivers. Findings offer immediate practical guidance to market and social researchers on how to increase participation in surveys using online panels. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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