Supplemental Material, JMR.17.0607_Web_Appendix_-_Updated - Leveraging Brand Equity for Effective Visual Product Design

Autor:	Heitmann, Mark, Landwehr, Jan R., Schreiner, Thomas F., Heerde, Harald J. Van
Rok vydání:	2020
Předmět:	FOS: Economics and business 150402 Hospitality Management
DOI:	10.25384/sage.11949558.v1
Popis:	Supplemental Material, JMR.17.0607_Web_Appendix_-_Updated for Leveraging Brand Equity for Effective Visual Product Design by Mark Heitmann, Jan R. Landwehr, Thomas F. Schreiner and Harald J. van Heerde in Journal of Marketing Research
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f0f5151724af59780e24a13d6a3d20b Zobrazit plný text záznamu