Does it matter if a story character lives or dies?: a message experiment comparing survivor and death narratives
| Autor: | Manusheela Pokharel, Katheryn R. Christy, Elizabeth A Giorgi, Jakob D. Jensen, Sean J. Upshaw, Helen M. Lillie, Kevin K. John |
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| Rok vydání: | 2021 |
| Předmět: |
Adult
Narration 030505 public health Psychoanalysis Communication Persuasive Communication Public Health Environmental and Occupational Health Face (sociological concept) Intention General Medicine General Chemistry Article 03 medical and health sciences 0302 clinical medicine Character (mathematics) Humans Narrative Survivors 030212 general & internal medicine 0305 other medical science Psychology Applied Psychology |
| Zdroj: | Psychol Health |
| ISSN: | 1476-8321 0887-0446 |
| Popis: | OBJECTIVE: In narratives, characters often face threats where they either live (survivor narratives) or die (death narratives). Both outcomes have the potential to persuade, and are frequently utilized in mass communication campaigns, yet more research is needed examining the relative effectiveness and underlying mechanisms of each strategy. DESIGN: U.S. adults (N = 1010) were randomly assigned to a 2 (survivor, death) × 2 (non-foreshadowed, foreshadowed) × 2 (within-study replication: narrative 1, narrative 2) between-participants experiment with melanoma stories as stimuli. MAIN OUTCOME MEASURES: Intentions to engage in sun safe behavior and skin self-examination behavior were assessed in the pre- and posttest, and then transformed into change scores. RESULTS: Death narratives increased sun safe behavior intentions. Consistent with the entertainment overcoming resistance model, foreshadowed death narratives were found to increase sun safe behavior intentions via increased transportation and decreased counterarguing. CONCLUSION: Compared to survivor narratives, death narratives increase intentions to engage in sun safe behavior. The findings offer support for character death as a key feature of narrative persuasion, and narrative transportation and counterarguing as important mediational pathways. |
| Databáze: | OpenAIRE |
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