Pattern Preference Analysis of Black-and-White Plaid Shirts
| Autor: | Jie Zhang, Qianling Jiang, Li-Chieh Chen, Chun Yang |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Preference analysis
pattern preference Geography Planning and Development lcsh:TJ807-830 lcsh:Renewable energy sources Fast fashion Management Monitoring Policy and Law 01 natural sciences pattern categories 010104 statistics & probability 0502 economics and business 0101 mathematics lcsh:Environmental sciences lcsh:GE1-350 White (horse) Renewable Energy Sustainability and the Environment business.industry lcsh:Environmental effects of industries and plants 05 social sciences Significant difference Advertising Clothing Preference Preference theory lcsh:TD194-195 plaid shirts 050211 marketing Psychology business |
| Zdroj: | Sustainability, Vol 10, Iss 10, p 3739 (2018) Sustainability Volume 10 Issue 10 |
| ISSN: | 2071-1050 |
| Popis: | The market economy has shifted the decision-making power of the garment industry from the enterprise to the consumer. Research on consumer clothing preferences is an essential part of sustainable development of the garment industry. Based on data statistics from eight fast fashion brands, black and white are most commonly used in two-color plaid shirts. This paper carried out a psychophysical experiment to investigate factors affecting pattern preferences for black-and-white shirts and the differences and similarities between male and female pattern preferences. Twenty-eight different representative patterns of plaid shirts were selected by five fashion designers together from 190 different black-and-white plaid shirts from eight fast fashion brands, which were then classified into three categories: gingham, tartans, and windowpane. Based on these patterns, 28 male and female shirts were simulated in three dimensions and presented on a calibrated computer display. The simulations were assessed by 42 observers (consisting of 21 males and 21 females) in terms of four semantic scales, including light&ndash dark, delicate&ndash rough, simple&ndash complex, and like&ndash dislike. The experimental results revealed that there was no significant difference of pattern preference between females and males for 89.29% of the black-and-white plaid shirts, and also described features of the patterns that the females and males liked or disliked. Furthermore, the study also demonstrated the formulation between the four semantic scales and three pattern features (including the percentage of black region, the size of the minimum repeat unit, and the descriptor of the pattern complexity). The findings could be used to develop a more robust and comprehensive theory of pattern preferences and provide a reference for pattern design for black-and-white plaid shirts. More comprehensive pattern preference theory is not only an effective tool to solve the problem of plaid shirt inventory in the garment industry but also an important theoretical basis for the &ldquo sustainable design&rdquo of clothing, which is of great significance to the sustainable development of the garment industry. |
| Databáze: | OpenAIRE |
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