COVID-19’s effects on future pro-environmental traveler behavior: an empirical examination using norm activation, economic sacrifices, and risk perception theories
| Autor: | Peter O'Connor, Guy Assaker |
|---|---|
| Přispěvatelé: | O'Connor, Peter, Assaker, Guy |
| Rok vydání: | 2021 |
| Předmět: |
PLS-SEM
2019-20 coronavirus outbreak proenvironmental travel behavior (PETB) Public economics Coronavirus disease 2019 (COVID-19) norm-activation model (NAM) Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) 05 social sciences Geography Planning and Development COVID-19 Risk perception Travel behavior Empirical examination Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Norm (social) economic sacrifices theory Psychology human activities 050212 sport leisure & tourism |
| Zdroj: | Journal of Sustainable Tourism |
| ISSN: | 1747-7646 0966-9582 |
| DOI: | 10.1080/09669582.2021.1879821 |
| Popis: | This study examines how the COVID-19 pandemic will influence people’s pro-environmental travel behavior (PETB) and potentially prompt more ecological/sustainable future travel. A comprehensive model using the norm-activation model (NAM), economic sacrifices theory, and the perceived risks associated with COVID-19 is presented and tested using structural equation modeling on data collected from US travelers during April 2020. The results revealed the adequacy of the proposed modeland the above-mentioned theories/constructs in explaining post-COVID19 PETB (R2 ¼ 72.1%). Risk perception of COVID-19 was found to influence PETB indirectly through the NAM constructs of environmental concerns (EC), environmental responsibility (ER), environmental moral obligation (EMO) and willingness to make economic sacrifices for environmental protection. These results illuminate the mechanism through which COVID-19 is likely to influence future pro-environmental travel behavior as well as provide important managerial implications for tourism. Refereed/Peer-reviewed |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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