Does AHP help us make a choice? An experimental evaluation
| Autor: | Todd R. Kaplan, Alessio Ishizaka, Dieter Balkenborg |
|---|---|
| Rok vydání: | 2011 |
| Předmět: |
jel:C9
Operations research Computer science Strategy and Management 0211 other engineering and technologies Analytic hierarchy process 02 engineering and technology jel:C44 Management Science and Operations Research Management Information Systems 0202 electrical engineering electronic engineering information engineering Information system Project management Marketing 021103 operations research business.industry Business and Management Decision analysis Multiple Criteria Decision Aid Analytic Hierarchy Process (AHP) Information technology Replicate Experimental economics Decision problem Purchasing Test (assessment) Ranking Support system 020201 artificial intelligence & image processing business Decision analysis |
| Zdroj: | Ishizaka, A, Balkenborg, D & Kaplan, T 2011, ' Does AHP help us make a choice? an experimental evaluation ', Journal of the Operational Research Society, vol. 62, no. 10, pp. 1801-1812 . https://doi.org/10.1057/jors.2010.158 |
| ISSN: | 1476-9360 0160-5682 |
| DOI: | 10.1057/jors.2010.158 |
| Popis: | In this paper, we use experimental economics methods to test how well Analytic Hierarchy Process (AHP) fares as a choice support system in a real decision problem. AHP provides a ranking that we statistically compare with three additional rankings given by the subjects in the experiment: one at the beginning, one after providing AHP with the necessary pair-wise comparisons and one after learning the ranking provided by AHP. While the rankings vary widely across subjects, we observe that for each individual all four rankings are similar. Hence, subjects are consistent and AHP is, for the most part, able to replicate their rankings. Furthermore, while the rankings are similar, we do find that the AHP ranking helps the decision-makers reformulate their choices by taking into account suggestions made by AHP. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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