| Popis: |
The purpose of the work is to define effective artistic and figurative approaches in the visual style design system for music groups of the "folk" genre and "indie-folk, country-folk rock" combined with it. The research methodology is based on search work, analysis and systematization of information, generalization, formalization and classification of material according to a specific typology - to improve approaches to the development of corporate styles in general and corporate styles of music folk bands. Scientific novelty. A comprehensive analysis of modern album covers of pure and combined musical folk bands over the last decade has been carried out. The artistic features that contribute to highlighting national features in the design of the covers of folk bands have been identified and classified, and the elements of the artistic and aesthetic approach to the development of music band albums have been systematized. It was determined that the use of images, characters, plots from national mythology, epics, history, national ornaments and color in the approach to the development of sets, artistic images and compositions both on the album cover of a folk band and in the creation of corporate styles in general, in particular - for sports teams, when the main image of the logo is taken from folklore - it is the most expressive way, which contributes to the full coverage of national characteristics and better reveals the creativity of the folk band. |
