Is there complementarity between certified labels and brands? Evidence from small french cooperatives
| Autor: | M’hand Fares, Saqlain Raza, Alban Thomas |
|---|---|
| Přispěvatelé: | Systèmes d'élevage méditerranéens et tropicaux (UMR SELMET), Centre de Coopération Internationale en Recherche Agronomique pour le Développement (Cirad)-Institut National de la Recherche Agronomique (INRA)-Centre international d'études supérieures en sciences agronomiques (Montpellier SupAgro)-Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), COMSATS Institute of Information Technology (CIIT), Toulouse School of Economics (TSE), Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Institut National de la Recherche Agronomique (INRA)-École des hautes études en sciences sociales (EHESS)-Centre National de la Recherche Scientifique (CNRS), École des hautes études en sciences sociales (EHESS)-Institut National de la Recherche Agronomique (INRA)-Centre National de la Recherche Scientifique (CNRS)-Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées |
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Organizational Behavior and Human Resource Management
Economics and Econometrics Roquefort cheese Strategy and Management media_common.quotation_subject multinomial Probit [SDV]Life Sciences [q-bio] quality signals Certification [SHS]Humanities and Social Sciences Management of Technology and Innovation 0502 economics and business Substitution effect Quality (business) [INFO]Computer Science [cs] 050207 economics Marketing media_common complementarity 2. Zero hunger Brand names 05 social sciences Complementarity (molecular biology) Multinomial probit 050202 agricultural economics & policy Business |
| Zdroj: | Review of Industrial Organization Review of Industrial Organization, Springer US, 2018, 53 (2), pp.367-395. ⟨10.1007/s11151-018-9618-z⟩ |
| ISSN: | 0889-938X 1573-7160 |
| DOI: | 10.1007/s11151-018-9618-z⟩ |
| Popis: | International audience; Many quality signals—both private and public—have been used to foster the development of food quality in the agro-food markets: mainly brands and common certified labels. Previous research has typically focused on either brand or certified label efficiency independently, while in many instances both signals coexist. Agricultural products that pair brand names and certified labels—such as indications of origin—are indeed common: e.g., Roquefort cheese, Scotch whiskeys, and most of the French wines. The objective of our paper is to take into account this coexistence by empirically analyzing the complementarity and/or substitutability that may exist between labels and brands. To do so, we estimate different models of adoption and an original multinomial probit model of complementarity that we test on a database of the quality-signaling strategies from 993 small French cooperatives. Our main result shows that there is a clear interaction effect between brand and certified label signal strategies, but it is a substitution effect rather than a complementary one. |
| Databáze: | OpenAIRE |
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