| Autor: |
Jennifer L. Harris, Lindsay Phaneuf, Frances Fleming-Milici |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
American journal of public health. 112(S8) |
| ISSN: |
1541-0048 |
| Popis: |
Objectives. To test the effects of countermarketing videos addressing common misperceptions about ingredients and claims on children’s sugary drinks. Methods. We conducted an online randomized controlled experiment in January 2021 with US caregivers (n = 600) of young children (aged 8‒37 months) to assess the effects of watching countermarketing versus control videos on intentions to serve sugary and healthy drinks (6-point scales) and attitudes (10-point scales) about fruit drinks and toddler milks. Results. The countermarketing videos significantly reduced positive attitudes about fruit drinks (mean difference = 0.92) and toddler milks (mean difference = 2.10), reduced intentions to serve both (mean difference = 0.50 and 0.92, respectively), and increased intentions to serve plain milk (mean difference = 0.52) versus control videos (all Ps Conclusions. A countermarketing campaign aimed at diverse caregivers of young children designed to correct misleading children’s drink marketing presents a promising public health approach for reducing sugary drink consumption in the first 1000 days. (Am J Public Health. 2022;112(S8):S807–S816. https://doi.org/10.2105/AJPH.2022.307024 ) |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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