The International Marketing Strategy of Luxury Food SMEs: The Case of Truffle

Autor:	Matilde Milanesi, Marina Gigliotti, Andrea Runfola
Jazyk:	angličtina
Rok vydání:	2020
Předmět:	Marketing Truffle Business Business and International Management International marketing Food Science
Popis:	This paper aims at investigating the international marketing strategy of luxury small- and medium-sized enterprises (SMEs), with a focus on food SMEs operating in the luxury global niche of truffle...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1c665a4fe1c5243b0dd9855f8411fc72 http://hdl.handle.net/11391/1478898 Zobrazit plný text záznamu