| Popis: |
The objective of this research is to point out and verify the impacts caused on local tourism and on the hotels located in the Barra da Tijuca neighborhood, when social and corporate events are held in their facilities, making it a tourist activity promoter for the West Zone region. As methodology, we chose documentary, bibliographical, descriptive, exploratory research and field research, for data collection. Based on the theoretical reference and the answers of the research participants, it can be concluded that hosting events in the city of Rio de Janeiro mitigates the effects of the seasonality of hotel demand, increasing the occupancy rate, besides expanding the revenue capacity, beyond accommodation. |
