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Digital banking is also called as internet banking and online banking and it allows patrons of financial institutions to manner precautionary transactions on a secured websites worked by the institutions. This can be a retail bank, cybernetic bank, credit union or construction civilization. The purpose of the study was to know the awareness level of the customer about digital banking services, customer satisfaction toward services and major problem faced by the customers while transacting with the digital banking and also to assess the impact of service quality on customer satisfaction in digital banking services. The research paper is based on Descriptive research, but it can’t be used to create causal relationship, where one variable affects another. The information is collected through primary and secondary sources for the project with the help of a questionnaire and articles on digital banking services taken from journals, magazines published from time to time, through internet. Convenient and Judgment sampling technique was used for the study. 96 respondents were considered for the study. It can be concluded that the key factors which the banks needs towards creating awareness program, problem solving of the customers and increasing the level of confidence by providing security for their transactions and getting the feedback monthly, quarterly, or yearly so that the banks will get to know what to improve further to make the customer satisfied and keep them touch with the services newly offered by the banks. It includes increased customer satisfaction, customer retention, positive word mouth, enlarged market share, increased profitability and improved performance. |
