A STUDY ON CONSUMER PREFERENCE TOWARDS LUXURY CARS WITH REFERENCE TO COIMBATORE CITY
| Autor: | Akil Kumar Kumarasamy, Dr. D. Divya Prabha, Dr. V. B. Mathipurani, S. Selvakrishna |
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| Rok vydání: | 2019 |
| Předmět: | |
| DOI: | 10.5281/zenodo.2588433 |
| Popis: | Customer preference is a concept that more and more companies are putting at the heart of their strategy, but for this to be successful they’re needs to be clarity about, what customer preference means and what needs to happen to drive improvement. The main objective is to know about the attitude of customers towards sales and service of the company and to analyze the need of the customers based on primary data. For this purpose a sample of 130 has been collected and percentage analysis, and chi-square analysis were used as tool and the conclusion is that the quality of work with showrooms can be increased in future so that the level of satisfaction of customers can be increased. {"references":["1.\tKothari C. R \"Research Methodology\", Methods and Techniques, Wishwaprakasam (P) Ltd., New Delhi, Pp – 184, 233, 256 and 315. 2.\tAnupama Sundar D (2017) \"A Study of Consumer Behaviour on Repurchase Patronage of Diet Food Products\". International Journal of Marketing and Human Resource Management, 8(4), pp. 29–42. 3.\tP. Thulasi (2018) \"Factors influencing consumer behaviour for buying luxury cars\" International Journal of Civil Engineering and Technology (IJCIET) Volume 9, Issue 4, April 2018, pp. 292–297."]} |
| Databáze: | OpenAIRE |
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