Learning, signaling, and convincing: The role of experimentation in the business modeling process
| Autor: | Valérie Sabatier, Corine Genet, Neva Bojovic |
|---|---|
| Přispěvatelé: | Management Technologique et Strategique (MTS), Grenoble Ecole de Management, Institut de Recherche en Gestion et en Economie (IREGE), Université Savoie Mont Blanc (USMB [Université de Savoie] [Université de Chambéry]), This project has received funding from the European Union's Horizon 2020 research and innovation program under the Marie Sklodowska-Curie grant agreement No. 676201., European Project: 676201,H2020,H2020-MSCA-ITN-2015,CHESS(2015), EESC-GEM Grenoble Ecole de Management |
| Rok vydání: | 2018 |
| Předmět: |
Unpacking
Business modeling Strategic legitimation Process management Computer science Process (engineering) Strategy and Management Geography Planning and Development Business model experimentation 0502 economics and business business model design Business model design Business model dynamics strategic legitimation Set (psychology) Experimentation 050208 finance Artifact-centric business process model 05 social sciences business model dynamics Legitimation [SHS.GESTION]Humanities and Social Sciences/Business administration Business modeling Experimentation Business model dynamics Business model design Strategic legitimation business modeling 050203 business & management Finance |
| Zdroj: | Long Range Planning Long Range Planning, Elsevier, 2018, 51 (1), pp.141-157. ⟨10.1016/j.lrp.2017.09.001⟩ |
| ISSN: | 0024-6301 |
| Popis: | This study examines experimentation in the business modeling process, unpacking three different roles of experimentation: learning, signaling, and convincing. Learning is an inherent role of experimentation, as managers typically experiment to engage with the environment and to obtain knowledge. This study uncovers another set of roles, which have a symbolic nature. These roles show that experimentation is not just a learning process, but also a strategic legitimation process, aimed at enacting the environment. Experimentation serves the purpose of signaling to potential customers and other stakeholders, and of convincing them to embrace the business model. Furthermore, this study shows that experimentation takes two forms—purposeful interactions and experimental projects—and that these forms can support the different roles of experimentation. European Commission Horizon 2020 CHESS (Connected Health Early Stage Researcher Support System) Agence nationale de recherche (France): Better Business Models project |
| Databáze: | OpenAIRE |
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