Mother Nature's Fury: Antagonist Metaphors for Natural Disasters Increase Forecasts of Their Severity and Encourage Evacuation
| Autor: | David J. Hauser, Megan E. Fleming |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Sociology and Political Science
05 social sciences Conceptual metaphor conceptual metaphor 050109 social psychology Environmental ethics 050105 experimental psychology Risk perception Information deficit model risk communication natural disasters 13. Climate action risk perception Risk communication 0501 psychology and cognitive sciences Natural disaster Psychology Research Articles |
| Zdroj: | Science Communication |
| ISSN: | 1075-5470 |
| Popis: | Natural disasters are often described as having antagonistic qualities (e.g., wildfires ravage). The information deficit model presumes that when people assess the risk of weather hazards, they ignore irrelevant metaphoric descriptors. However, metaphoric frames affect reasoning. The current research assessed whether antagonist metaphors for natural disasters affect perceptions of the risk they pose. Three studies ( N = 1,936) demonstrated that participants forecasted an antagonist-framed natural hazard as being more severe, and intended to evacuate more often, than a literal-framed natural hazard. Thus, the metaphorical language used to discuss natural disasters deserves consideration in the development of effective risk communication. |
| Databáze: | OpenAIRE |
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