Open innovation in the context of organisational strategy
| Autor: | Joanna Zimmer, Katarzyna Walecka-Jankowska |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
diversification
TS155-194 Strategy and Management 05 social sciences differentiation Organisational strategy Diversification (marketing strategy) Competitive advantage Industrial and Manufacturing Engineering Management Information Systems open innovations Management of Technology and Innovation 0502 economics and business cost leadership 050211 marketing Business Production management. Operations management Business management 050203 business & management Industrial organization Open innovation |
| Zdroj: | Engineering Management in Production and Services, Vol 11, Iss 3, Pp 86-95 (2019) |
| ISSN: | 2543-912X |
| DOI: | 10.2478/emj-2019-0023 |
| Popis: | The paper aims to analyse the relationship between different types of corporate strategy and open innovation in the contexts of the age, size and the operational range of enterprises. The research targeted companies in Poland that were surveyed from January to April, using traditional and electronic forms of a questionnaire. The questionnaire was developed based on a 5-point Likert scale. The level of “openness” of innovation processes in an enterprise was determined according to a 3-point scale, namely, a closed innovator, a hybrid or semi-open innovator, and an open innovator. The strategy implemented by an enterprise was classed into main three types used to achieve a competitive advantage, i.e. cost leadership, differentiation or diversification. There is a strong correlation between open innovations, the cost leadership strategy and the differentiation strategy (negative correlation). The relationship between the age, size and the range of a company and the opening of innovative processes was also observed. The research aims to fill the knowledge gap existing in the literature regarding the links between a particular type of strategy and the opening of innovation processes. |
| Databáze: | OpenAIRE |
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