Lies, Damned Lies, and Crafty Questionnaire Design

Autor:	Jarl K. Kampen, Ynte K. Van Dam, Johannes Platje
Rok vydání:	2022
Předmět:	Marketing and Consumer Behaviour Research methodology Questionnaire WASS Marktkunde en Consumentengedrag Survey Trust Mathematical and Statistical Methods - Biometris Wiskundige en Statistische Methoden - Biometris
Zdroj:	Transactions on Computational Collective Intelligence XXXVII ISBN: 9783662665961 Transactions on Computational Collective Intelligence XXXVII. Springer Transactions on Computational Collective Intelligence XXXVII
Popis:	It is well-established in the literature that particular design features of questionnaires affect the distribution and association of collected data. We present a survey approach called Crafty Questionnaire Design (CQED), that allows predictability and replicability of outcomes, expected of the natural sciences, to be achieved in the social sciences. Two independent proof-of-principle experimentsstudying interpersonal and institutional trust of Polish and Mexican students (n =1402), show that using different versions of a questionnaire offers predictably different outcomes. CQED promises a large gain in efficiency of research in terms of sample size required and number of replications needed. This knowledge can safeguard the social scientific researcher against unpleasant surprises and inconvenient results. Knowledge about the principles of CQED could also be a tool for editors as well as reviewers of social scientific journals to scrutinize the methodological soundness and improve the relevance of publications.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a4d3ce25fb407bf4b9f90af97c49057 https://doi.org/10.1007/978-3-662-66597-8_4 Zobrazit plný text záznamu