Message and Environment: A Framework for Nudges and Choice Architecture
| Autor: | Ivan Moscati, Luca Congiu |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Settore SECS-P/01
Behavioral Economics Settore SECS-P/02 Nudge Nudge theory Computer science 05 social sciences Pharmaceutical Science Message Environment 050105 experimental psychology Choice architecture Complementary and alternative medicine Work (electrical) Order (business) Human–computer interaction Rationality failures 0502 economics and business 050211 marketing 0501 psychology and cognitive sciences Pharmacology (medical) Message Environment Nudge Choice architecture Rationality failures Behavioral Economics |
| Popis: | We argue that the diverse components of a choice architecture can be classified into two main dimensions – Message and Environment – and that the distinction between them is useful in order to better understand how nudges work. In the first part of this paper, we define what we mean by nudge, explain what Message and Environment are, argue that the distinction between them is conceptually robust and show that it is also orthogonal to other distinctions advanced in the nudge literature. In the second part, we review some common types of nudges and show they target either Message or Environment or both dimensions of the choice architecture. We then apply the Message–Environment framework to discuss some features of Amazon's website and, finally, we indicate how the proposed framework could help a choice architect to design a new choice architecture. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|