Consumer perception of beneficial effects of probiotics for human health
| Autor: | N. den Haan, D. Grevers, D. Bimmel, G.T. Rijkers, Y. Hristova |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Adult
Male Microbiology (medical) Health Knowledge Attitudes Practice Adolescent media_common.quotation_subject Microbiology Young Adult Human health Surveys and Questionnaires Perception Humans Medicine Meaning (existential) Marketing Beneficial effects Consumer behaviour Aged Netherlands media_common Government business.industry Probiotics Middle Aged Patient Acceptance of Health Care Treatment Outcome Female business |
| Zdroj: | Beneficial Microbes. 4:117-121 |
| ISSN: | 1876-2891 1876-2883 |
| Popis: | The purpose of this study was to evaluate the knowledge, perception and buying behaviour of probiotics. 72 participants in Middelburg, the Netherlands, filled out a detailed questionnaire regarding probiotics and their customer and consumer behaviour. It can be concluded from this study that the concept of probiotics is generally poorly understood. Health-conscious consumers seem to be the group most aware of the correct meaning of the term probiotics. Almost 50% of the participants did not believe that probiotics had any health effect. Independent organisations and/or government agencies appeared to be the preferred source of information on the functionality of probiotics. |
| Databáze: | OpenAIRE |
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