Do European tourists intend to revisit the same countries? Effect of satisfaction in European Union destinations
| Autor: | Petr Janeček, Petr Štumpf, Viktor Vojtko |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
05 social sciences
Satisfaction Destinations Tourism Destination loyalty Revisit intention Economy Tourism Leisure and Hospitality Management 0502 economics and business Tourist destinations media_common.cataloged_instance 050211 marketing European Union Business European union 050212 sport leisure & tourism media_common |
| Zdroj: | Scandinavian Journal of Hospitality and Tourism. 20:398-417 |
| ISSN: | 1502-2269 1502-2250 |
| Popis: | A high level of tourist satisfaction is one of the most common goals of sustainable tourist destinations. The general assumption is that a higher level of tourist satisfaction leads to higher tourist loyalty to destinations and, furthermore, increases revisits. This paper examines the relationships of how satisfaction, as well as the demographic, motivational, and behavioural characteristics of tourists, affect the intention to return for the main holiday to the same European Union (EU) country in the following year. We used the generalized linear model (GLM) with binomial logit link functions to reveal these relationships. The results show that satisfaction with the quality of accommodation plays an important role when EU citizens make decisions to revisit the same country. However, tourists’ motivation, age, travel distance, and country of origin influence the intention to revisit within the EU more significantly than the satisfaction attributes. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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