Le campagne di marketing politico online: una rassegna sistematica della letteratura

Autor:	Antonio Mileti, M. Irene Prete, Mattia Bianco, Gianluigi Guido
Přispěvatelé:	Irene Prete, M., Mileti, Antonio, Bianco, Mattia, Guido, Gianluigi
Rok vydání:	2018
Předmět:	business.industry Microblogging media_common.quotation_subject Media studies Political communication Democracy Young age Politics Political science Immediacy The Internet Social media business media_common
Zdroj:	SOCIOLOGIA DELLA COMUNICAZIONE. :48-70
ISSN:	1972-4926 1121-1733
DOI:	10.3280/sc2018-055004
Popis:	The authors provide a review of studies on the media currently offered by web 2.0, used in election campaigns in many countries, published from 2003 to 2017 in the following thematic journals: Comunicazione Politica, Information, Communi-cation & Society, Journal of Communication, Journal of Communication Man-agement, Journal of Political Marketing, Online Information Review, Policy and Internet, and Political Communication. Results show that digital tools like social media and microblogging platforms ensure a higher voter involvement, allowing to quickly reaching a young age audience, and to establish a two-way relationship. Conversely, web sites, blogs and forums are used primarily by adult users, have a lower level of immediacy of communication and generate a one-way relationship. Finally, Facebook and Twitter represent the most used tools in the political com-munication of the democratic countries.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::178424f35437c5e2fbcc1e9988d68731 https://doi.org/10.3280/sc2018-055004 Zobrazit plný text záznamu