Uma analogia entre o gerenciamento e a arte da guerra

Autor:	Adir Molinari Junior
Jazyk:	portugalština
Rok vydání:	2007
Předmět:	enterprises practices guerra negócio práticas empresariais estratégia General Earth and Planetary Sciences war business strategy lcsh:HD72-88 lcsh:Economic growth development planning General Environmental Science
Zdroj:	Revista Ibero-Americana de Estratégia; 2002: RIAE v1n1; 41-46 Revista Ibero Americana de Estratégia-RIAE Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI Revista Ibero-Americana de Estratégia, Vol 1, Iss 1, Pp 41-46 (2007)
ISSN:	2176-0756
Popis:	It is said that business and economic warfare are both complex and dynamic subjects that are shaped by defined established principles, which ask for practical and well-structured methods in order to reach positive results and success from them. The aim of this article is to outline na analogical reflection on the two subjects above, by means of articulating discussions strategies that were adopted to not only hit the rival companies but also search for competitive advantages in the business market. O objetivo deste artigo é realizar uma reflexão analógica entre negócios e guerra. São campos complexos, dinâmicos, com princípios definidos, que utilizam métodos práticos e ponderados para a obtenção de êxitos e ‘vitórias’. Procuramos articular o debate e trazer à tona o emprego da estratégia para vencer o concorrente e procurar vantagens competitivas.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::16b5583da47e0e1fc943c8fa6fbce3b2 https://periodicos.uninove.br/riae/article/view/12956 Zobrazit plný text záznamu