The determinants of trust transfer on mobile shopping decision: flow experience as a moderator
| Autor: | Kit Hong Wong, Hsin Hsin Chang, Pin Wei Ho |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Service (business)
Value (ethics) Computer Networks and Communications media_common.quotation_subject 02 engineering and technology Moderation Computer Science Applications Trustworthiness 020204 information systems 0202 electrical engineering electronic engineering information engineering Corporate social responsibility Quality (business) Transfer model Marketing Electrical and Electronic Engineering Psychology media_common |
| Zdroj: | International Journal of Mobile Communications. 17:213 |
| ISSN: | 1741-5217 1470-949X |
| DOI: | 10.1504/ijmc.2019.098064 |
| Popis: | This study tended to develop a trust transfer model and examine the effect of trust transference among trust in physical stores, e-service and mobile shopping (m-shopping) service on m-shopping decisions. Characteristics of trustworthiness (ability, integrity and benevolence) were tested as antecedents, and flow experience was adopted as a moderator in the model. 419 valid questionnaires were collected from e-survey. The analytical results indicated that ability, integrity and benevolence increased customer trust in physical stores and e-service, and trust transference existed among different shopping channels; all three types of trust positively influenced m-shopping decision; flow experience significantly moderated the relationship between trust in physical stores and m-shopping decisions. The study suggested that managers should equally value all the shopping channels and improve its e-service quality by providing an aesthetic, secure and usable website, and dedicating their efforts to environmentally-friendly and community activities to show corporate social responsibility (CSR). |
| Databáze: | OpenAIRE |
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