Service-dominant logic and service logic - contradictory and/or complementary?
| Autor: | Mika Yrjölä, Katariina Mäenpää, Pekka Puustinen, Hannu Saarijärvi |
|---|---|
| Přispěvatelé: | Johtamiskorkeakoulu - Faculty of Management, University of Tampere |
| Rok vydání: | 2017 |
| Předmět: |
Service (business)
Engineering Knowledge management business.industry media_common.quotation_subject 05 social sciences Muut humanistiset tieteet - Other humanities service-dominant logic palvelulogiikka palvelu Philosophy of logic service logic Liiketaloustiede - Business and management Muut yhteiskuntatieteet - Other social sciences Complementarity (molecular biology) 0502 economics and business Contradiction Marketing theory service 050211 marketing business 050203 business & management media_common Service-dominant logic |
| Zdroj: | International Journal of Services Sciences. 6:1 |
| ISSN: | 1753-1454 1753-1446 |
| DOI: | 10.1504/ijssci.2017.088030 |
| Popis: | In the contemporary marketing theoretical discussion there has been a widely established effort to revitalise the concept of service. In this endeavour, conceptual friction between two well-established marketing theoretical logics, namely service-dominant logic (S-D logic) and service logic has emerged. Although these perspectives have been widely debated, there have not been systematic efforts to analyse their conceptual differences. Analysing these differences will aid the further development toward more consistent marketing theory. Thus, this study identifies areas of contradiction and complementarity between S-D logic and service logic. |
| Databáze: | OpenAIRE |
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