Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company
| Autor: | Claudia Xavier Cavalcanti, Alfredo Rodrigues Leite da Silva |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Imbrication of agencies
Economics and Econometrics Knowledge management HF5001-6182 Revenue Managements Process (engineering) Computer science Strategy and Management Context (language use) Proposition 02 engineering and technology Business Analytics Business analytics Sociomateriality Imbricação de agências imbrication of agencies 020204 information systems Management of Technology and Innovation Accounting 0502 economics and business 0202 electrical engineering electronic engineering information engineering Business Business and International Management Dimension (data warehouse) Set (psychology) Revenue management Data collection business.industry 05 social sciences business analytics revenue managements sociomateriality Revenue Management Sociomaterialidade business 050203 business & management |
| Zdroj: | BBR: Brazilian Business Review, Vol 17, Iss 4, Pp 419-438 (2020) BBR. Brazilian Business Review, Volume: 17, Issue: 4, Pages: 419-438, Published: 31 JUL 2020 |
| ISSN: | 1808-2386 |
| DOI: | 10.15728/bbr.2020.17.4.4 |
| Popis: | The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to their sociomaterial imbrication with analytical data and tools, which areused to generate new insights. The discussion is substantiated by the theoretical articulation of BA as applied to RM based on the sociomateriality approach, which acknowledges the synergetic interaction between human and material dimensions by keeping their distinction from intentionality. The empirical investigation followed a qualitative design supported by non-participatory observation, interview and document research, which were the data collection techniques. The collected data was analyzed through spiral analysis associated with a practices’ description and analyses framework. Results have supported the BA proposition by evidencing the human/material dimension entanglement to produce BA-practice specificities. RESUMO O objetivo deste artigo é compreender a prática de Business Analytics (BA) pela ótica da sociomaterialidade no contexto de Revenue Management (RM) em uma companhia aérea. Ele se baseia na proposição de que BA é um processo ativo de engajamento entre os analistas e gestores de negócios, em uma imbricação sociomaterial com os dados e as ferramentas analíticas usadas para descobrir novos insights. A discussão se sustenta em articulações teóricas sobre BA aplicada no RM, em uma abordagem da sociomaterialidade que reconhece a interação sinérgica entre agências humana e material, mantendo suas distinções em relação à intencionalidade. A investigação empírica se deu em uma perspectiva qualitativa, tendo a observação não participante, a entrevista e a pesquisa documental como técnicas de coletas de dados, que foram analisados por meio da análise em espiral em conjunto com o framework de descrição de práticas e atividades. Os resultados sustentam a proposição sobre BA ao revelarem o imbricamento entre humanos e os artefatos materiais produzindo especificidades na prática de BA. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|