Digitalisation in the hospitality industry: motivations, effects and role of Covid-19

Autor:	Annunziata Tarulli, Filippo Vitolla, Nicola Raimo, Domenico Morrone
Rok vydání:	2021
Předmět:	Financial performance Coronavirus disease 2019 (COVID-19) business.industry media_common.quotation_subject General Medicine Competitor analysis Hospitality industry Information and Communications Technology Revenue Quality (business) business Industrial organization Tourism media_common
Zdroj:	International Journal of Digital Culture and Electronic Tourism. 1:1
ISSN:	1753-5220 1753-5212
DOI:	10.1504/ijdcet.2021.10035987
Popis:	Digitalisation is becoming an increasingly important aspect for business growth. In the hospitality industry, this wind of change is leading to a new form of tourism, known as e-tourism or smart tourism. The current knowledge about the digitalisation processes of hotel structures, their drivers and advantages, is however still limited. This study aims to fill this gap by investigating, through a case study, the level of digitalisation of hotel structures, the underlying motivations, the effects of the digitalisation processes and the role of Covid-19. The results show that the motivations are mainly connected to the desire to improve the quality of the hotel structures, to adapt to competitors and increase financial performance. Furthermore, they show that digitalisation has a series of positive effects related to the increase in revenues, reduction of costs and improvement of the corporate image. Finally, the results show that Covid-19 has significantly accelerated the digitalisation processes.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::147c5b5a8326da8851ecbf4b7a30378a https://doi.org/10.1504/ijdcet.2021.10035987 Zobrazit plný text záznamu