When norm violations are spontaneously detected: an electrocortical investigation
| Autor: | Yan Mu, Cristina E. Salvador, Michele J. Gelfand, Shinobu Kitayama |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Adult
Male Cognitive Neuroscience Emotions Original Manuscript Experimental and Cognitive Psychology tightness 050105 experimental psychology 03 medical and health sciences 0302 clinical medicine Fundamental difference Social Norms Humans N400 0501 psychology and cognitive sciences Evoked Potentials norm violation Social coordination 05 social sciences Brain Social environment Electroencephalography General Medicine Social relation relational orientation Neural processing Normative Female Norm (social) Psychology Social psychology 030217 neurology & neurosurgery |
| Zdroj: | Social Cognitive and Affective Neuroscience |
| ISSN: | 1749-5024 1749-5016 |
| Popis: | One fundamental function of social norms is to promote social coordination. Moreover, greater social coordination may be called for when tight norms govern social relations with others. Hence, the sensitivity to social norm violations may be jointly modulated by relational goals and a belief that the social context is tight (vs loose). We tested this analysis using an electrocortical marker of norm-violation detection (N400). Ninety-one young American adults were subliminally primed with either relational or neutral goals. Then they saw behaviors that were either norm-violating or normal. In the relational priming condition, the norm-violation N400 increased as a function of the perceived tightness of societal norms. In the control priming condition, however, the norm-violation N400 was weak regardless of perceived tightness. Thus, normative tightness was associated with increased neural processing of norm violations only when relational goals were activated. Implications for norm psychology are discussed. |
| Databáze: | OpenAIRE |
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