Examining corporate reputation judgments with generalizability theory
| Autor: | Jennifer E. Yugo, Alison Broadfoot, Shelba A. Devendorf, Scott Highhouse |
|---|---|
| Rok vydání: | 2009 |
| Předmět: |
Adult
Male Psychometrics media_common.quotation_subject Organizational culture Public opinion Generalization Psychological Judgment Social Justice Humans Organizational Objectives Generalizability theory Applied Psychology media_common business.industry Middle Aged Organizational Culture Community-Institutional Relations Models Organizational Public Opinion Human resource management Female Psychological Theory Attribution Construct (philosophy) business Psychology Social psychology Reputation |
| Zdroj: | Journal of Applied Psychology. 94:782-789 |
| ISSN: | 1939-1854 0021-9010 |
| DOI: | 10.1037/a0013934 |
| Popis: | The researchers used generalizability theory to examine whether reputation judgments about corporations function in a manner consistent with contemporary theory in the corporate-reputation literature. University professors (n = 86) of finance, marketing, and human resources management made repeated judgments about the general reputations of highly visible American companies. Minimal variability in the judgments is explained by items, time, persons, and field of specialization. Moreover, experts from the different specializations reveal considerable agreement in how they weigh different aspects of corporate performance in arriving at their global reputation judgments. The results generally support the theory of the reputation construct and suggest that stable estimates of global reputation can be achieved with a small number of items and experts. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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