Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey
Autor: | Valerie Lengard Almli, C. Rocha, Danielle Asioli |
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Rok vydání: | 2019 |
Předmět: |
Adult
Cross-Cultural Comparison Male 0301 basic medicine Adolescent Turkey Dried fruit Turkish Norwegian Nutrition facts label Diet Surveys Fragaria Article organic dried strawberries health attitudes Food Preferences Young Adult 03 medical and health sciences Agricultural science 0404 agricultural biotechnology Food Labeling Humans Cross-cultural Market share Aged 030109 nutrition & dietetics Nutrition and Dietetics consumer heterogeneity Norway Romania digestive oral and skin physiology 04 agricultural and veterinary sciences Consumer Behavior Middle Aged 040401 food science Cross-cultural studies language.human_language organic consumer choices nutrient labels language Female Food Organic Business Food quality Attitude to Health Food Science |
Zdroj: | Nutrients Volume 11 Issue 12 |
ISSN: | 2072-6643 |
DOI: | 10.3390/nu11122951 |
Popis: | Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers&rsquo choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, and Turkey. All participants consumed and liked strawberries and purchased organic food at least once a month. Participants filled out attitudinal questionnaires and conducted an experimental choice task featuring paired images of packaged organic dried strawberries varying in nutrients content label and other factors. The pooled sample was split into three groups of varying health attitudes for profiling and choice analysis. The results show that broad variations exist in health attitudes among Norwegian, Romanian, and Turkish organic consumers. A non-linear effect of health attitude is revealed, where a moderate health attitude is more strongly associated with the selection of products with increased nutrients content than either a low or a high health attitude. The results highlight the complexity in targeting nutrition labels to organic consumers. Finally, implications and suggestions for organic food operators are discussed along with future research avenues. |
Databáze: | OpenAIRE |
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