A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
Autor: | Jui Yao Liu, Li Fang Chou, Tzeng Ji Chen, Feng Yuan Chu, Shinn Jang Hwang, Ying Xiu Dai |
---|---|
Jazyk: | angličtina |
Rok vydání: | 2018 |
Předmět: |
Male
medicine.medical_specialty Databases Factual personal branding Health Toxicology and Mutagenesis Taiwan lcsh:Medicine Private Practice Nationwide survey Given name Ambulatory Care Facilities Article 03 medical and health sciences 0302 clinical medicine Obstetrics and gynaecology Pregnancy Physicians Surveys and Questionnaires Health care Medicine Humans Personal branding 030212 general & internal medicine Registries Marketing of Health Services business.industry 030503 health policy & services fungi lcsh:R Public Health Environmental and Occupational Health food and beverages eponym Obstetrics Otorhinolaryngology Private practice Gynecology Family medicine names Female Rural area 0305 other medical science business Specialization |
Zdroj: | International Journal of Environmental Research and Public Health International Journal of Environmental Research and Public Health, Vol 15, Iss 6, p 1134 (2018) Volume 15 Issue 6 |
ISSN: | 1660-4601 1661-7827 |
Popis: | In countries where the private clinics of physicians can be freely named, registering a clinic with a physician&rsquo s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study analyzed 10,847 private physician Western medicine clinics in Taiwan. Of those clinics, 31.0% (n = 3363) were named with a physician&rsquo s full name, 8.9% (n = 960) with a surname, and 8.1% (n = 884) with a given name. The proportion of clinics registered with a physician&rsquo s name was lower in rural areas (37.3%) than in urban (48.5%) and suburban areas (49.2%), respectively. Among clinics with only one kind of specialist, a physician&rsquo s name was used most frequently in clinics of obstetrics and gynecology (64.9%), otorhinolaryngology (64.1%), and dermatology (63.4%). In Taiwan, fewer than half of clinics used a physician&rsquo s name as a brand. The sociocultural or strategic factors and real benefits of doing so could be further studied in the future for a better understanding of healthcare services management. |
Databáze: | OpenAIRE |
Externí odkaz: |