Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

Autor:	Sridhar N. Ramaswami, Philip A. Houle, Troy J. Strader
Rok vydání:	2005
Předmět:	Computer science business.industry Perspective (graphical) Internet privacy User perception Public policy Service provider Electronic mail Computer Science Applications Management Information Systems World Wide Web Electronic communication Instant messaging business
Zdroj:	International Journal of E-Business Research. 1:51-57
ISSN:	1548-114X 1548-1131
DOI:	10.4018/jebr.2005100104
Popis:	This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings do not support this. Users seem to have coped with spam and spim through a combination of technical and non-technical solutions. The implications of these findings are discussed from the perspective of researchers, marketers, electronic communication service providers, and public policy.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11fd1dca16a0ec735f6097c84ceabac8 https://doi.org/10.4018/jebr.2005100104 Zobrazit plný text záznamu Plný text ve formátu PDF