An Examination of Adolescent Recall of Anti-Smoking Messages: Attitudes, Message Type, and Message Perceptions
| Autor: | Elisabeth Bigsby, David R. Ewoldsen, Jennifer L. Monahan |
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| Rok vydání: | 2016 |
| Předmět: |
Male
Rural Population Health (social science) Persuasive communication Adolescent Computer science medicine.medical_treatment media_common.quotation_subject Persuasive Communication 050801 communication & media studies 050109 social psychology Health Promotion 0508 media and communications Perception Surveys and Questionnaires medicine Message type Humans 0501 psychology and cognitive sciences Sex Distribution Students Poverty media_common Recall Communication 05 social sciences Smoking Southeastern United States Health promotion Mental Recall Smoking cessation Female Smoking Cessation Rural population Social psychology Attitude to Health Anti smoking |
| Zdroj: | Health communication. 32(4) |
| ISSN: | 1532-7027 |
| Popis: | Delayed message recall may be influenced by currently held accessible attitudes, the nature of the message, and message perceptions (perception of bias and message elaboration). This study examined the potential of message perceptions to mediate the influence of valenced attitude accessibility and message type on unaided recall of anti-smoking Public Service Announcements (PSAs). In a field experiment, ninth grade students (N = 244) watched three PSAs and responded to items on laptop computers. Twelve weeks later, follow-up telephone surveys were conducted to assess unaided recall. Both valenced attitude accessibility and message type were associated with message perceptions. However, only perception of message bias partially mediated the relationship between message type and unaided recall. |
| Databáze: | OpenAIRE |
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