Supplemental Material, jmr.15.0418-web-appendix - Speaking for 'Free': Word of Mouth in Free- and Paid-Product Settings

Autor:	Bond, Samuel D., He, Stephen X., Wen, Wen
Rok vydání:	2019
Předmět:	FOS: Economics and business 150402 Hospitality Management
DOI:	10.25384/sage.7655345
Popis:	Supplemental Material, jmr.15.0418-web-appendix for Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings by Samuel D. Bond, Stephen X. He, and Wen Wen in Journal of Marketing Research
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11e40e790416362ad19b9f1275a8fa35 Zobrazit plný text záznamu