Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology
| Autor: | Haiyang Meng, Qiwei Pang, Jinge Yao, Jingjing Xing, Mingjie Fang |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
medicine.medical_specialty
Technology Physical Distancing Structural equation modeling livestream shopping medicine Health belief model Humans Pandemics Consumer behaviour Original Research Service (business) Consumption (economics) SARS-CoV-2 Public health Social distance Public Health Environmental and Occupational Health Theory of planned behavior social distancing COVID-19 Advertising consumers' behavior Consumer Behavior Public Health Public aspects of medicine RA1-1270 Psychology |
| Zdroj: | Frontiers in Public Health Frontiers in Public Health, Vol 9 (2021) |
| ISSN: | 2296-2565 |
| Popis: | During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. This study aims to understand the impact of COVID-19 and other public health crises on the behavioral intentions of consumers using livestream shopping technology. A theoretical model was designed that combines the health belief model, trust theory, and the theory of planned behavior. Empirical data were collected from 358 residents in China and then analyzed using structural equation modeling. The results showed that perceived susceptibility, perceived severity, perceived benefits, and perceived obstacles had a significant impact on consumer trust. Consumer trust in turn had a direct impact on behavioral intention and an indirect impact on behavioral intention via attitude. These research results have practical implications for livestream shopping merchants, platform decision-makers, and service designers. |
| Databáze: | OpenAIRE |
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