How Industrial Design Supports a Customer-Centric Innovation Approach in a Technology-Centric Business Environment
| Autor: | Craig Annal, Ian Hewitt, David O'Leary, Neil McPherson, Matthew Lievesley, Callum Whitehead |
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| Rok vydání: | 2017 |
| Předmět: |
Value (ethics)
Engineering Reflection (computer programming) business.industry media_common.quotation_subject 05 social sciences Corporation Engineering management Industrial design General partnership Manufacturing Component (UML) 0502 economics and business 050211 marketing N100 Function (engineering) business W200 050203 business & management media_common |
| Zdroj: | Design Management Journal. 12:15-27 |
| ISSN: | 1942-5074 |
| DOI: | 10.1111/dmj.12038 |
| Popis: | This paper provides a case-study whereby a UK University has been working in close partnership with Parker Hannifin Corporation, a Fortune 500 US manufacturing company, to develop new innovation practices. It discusses how Industrial Design has been introduced as an in-house function to one of the company’s divisional headquarters, in Gateshead, UK, through a collaborative research partnership over three years. Case material from four projects is presented, which illustrates a progressive, negotiated adoption by the company of the capabilities of Industrial Design as an essential component of a Customer-Centric Innovation approach. It has involved developing the organisation’s own confidence about the value and fit of Industrial Design through a series of projects and regular reflection on what is working well, not-so-well and what is raising concerns. The approach described provides an alternative to attempting to develop and implement a pre-formulated ‘grand-plan’ for Design. Keywords: customer-centric innovation; industrial design; large organisations; design-led innovation; manufacturing |
| Databáze: | OpenAIRE |
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