E-Atmospheric Effects on Youth Intention to Revisit a Cafe
| Autor: | Anizah Zainuddin, Amily Fikry, Nur Aina Abdul Jalil |
|---|---|
| Jazyk: | angličtina |
| Předmět: |
Government
media_common.quotation_subject 05 social sciences General Engineering Malaysia Energy Engineering and Power Technology Advertising Youth intention Bachelor 0502 economics and business Structured interview 050211 marketing Sociology Café-revisit 050212 sport leisure & tourism E-atmospheric media_common |
| Zdroj: | Procedia Economics and Finance. :497-503 |
| ISSN: | 2212-5671 |
| DOI: | 10.1016/S2212-5671(16)30157-5 |
| Popis: | The importance of studying cafe e-atmospherics has been acknowledged by academics, practitioners and government bodies. However, there is still lacking of implementation of cafe e- atmospherics that suits youth preferences, so as to increase their intention to revisit the cafe. Thus, this paper aims to provide specific youth profile and analyze e-atmospheric elements that can influence youth's intention to revisit the cafe. A structured interview is being conducted among twenty youths in Selangor, and it was found that majority of the youth is in the age of twenty two years old, bachelor's degree student earning less than RM1,000 per month. These sets of youth intend to revisit a cafe that have three main categories of e-atmospherics, which are cozy ambience, availability of Wifi and beautiful facility aesthetics.This paper concludes with the research implications and limitations of the study. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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