D.7.1: Communication Strategy and Plan

Autor: Vasiliki Palla
Přispěvatelé: Geli Latsa, Elena Krikigianni, Sophia Adam, George Baroutas, Monica Canepa, Johan Scholliers, Anna-Mari Heikkilä
Jazyk: angličtina
Rok vydání: 2020
DOI: 10.5281/zenodo.5036548
Popis: Communication and dissemination processes are essential to assure the success of Cyber-MAR project. It is funded under the European Union’s Horizon2020 Framework Programme and aims at fully unlocking the value of the use of cyber range in the maritime logistics value chain via the development of an innovative simulation environment adapting in the peculiarities of the maritime sector, but being at the same time easily applicable in other transport subsectors. A combination of innovative technologies are the technology enablers of the proposed Cyber-MAR platform, which is not only a knowledge-based platform, but more importantly a decision support tool to cybersecurity measures, by deploying novel risk analysis and econometric models. CSIRTs/CERTs data collected will be analyzed and feed the knowledge-based platform with new-targeted scenarios and exercises. Through Cyber-MAR, the maritime logistics value chain actors will increase their cyber-awareness level; they will validate their business continuity management minimizing business disruption potential. Cyber-MAR will act as a cost-efficient training solution covering the maritime logistics value chain. The current document provides the developed communication strategy and plan, which is based on a five-pronged approach and includes the communication approach along with the relevant objectives. Furthermore, it offers a breakdown of the main relevant target audiences and also provides the key messages tailored to each target group in order to efficiently anchor the project’s results and outcomes and to ensure that CyberMAR acquires high visibility, outreach and impact to all interested parties. In addition, the present document describes in short the liaison plan that will be implemented within the project lifetime, while analyzing the role and effort of each Cyber-MAR partner. It presents also the main objectives of the communication and dissemination procedures, as well as the step by step procedure. Moreover, it also summarizes all the communication and dissemination activities that have been performed by partners the first six months of the project - M1 (September 2019) until M6 (February 2020) - as well as all the already planned activities and relevant opportunities. Reference is also given to the monitoring of both dissemination and communication activities’ status through measurement of set of identified KPIs, which will systematically help on the evaluation of all communications and dissemination activities.
Databáze: OpenAIRE