Purchase Intention of Environment-Friendly Automobile
| Autor: | Rashidah Abdul Razak, Jamaliah Mohd Yusof, Gurmit Kaur Bariam Singh |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Injury control
media_common.quotation_subject Poison control Human factors and ergonomics Advertising Affect (psychology) environmental knowledge Environmentally friendly Purchase intention Feeling Perception environment-friendly General Materials Science Business Product (category theory) Marketing environmental advertisement ComputingMilieux_MISCELLANEOUS media_common |
| Zdroj: | Procedia - Social and Behavioral Sciences. 85:400-410 |
| ISSN: | 1877-0428 |
| DOI: | 10.1016/j.sbspro.2013.08.369 |
| Popis: | This study examined purchase intention of environment-friendly automobile by investigating the interrelationships between the consumers’ environment responsibility feeling, values, knowledge, perceptions of environmental advertisement and environment-friendly automobile. The results showed that, environmental knowledge has no significant influence on consumers’ perception of the environmental advertisement. However, it has a significant influence on the perception of the environment-friendly automobile. Consumers’ environment responsibility feeling and values have significant influence on perception of the environmental advertisement and product. Finally, the perception of the environmental advertisement has no effect on purchase intention of environment-friendly automobile, but the perception of environment-friendly automobile can affect purchase intention. |
| Databáze: | OpenAIRE |
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