| Popis: |
The main focus of this study are semiotic landscapes of Faculty of Humanities and Social Sciences, at the University of Zagreb, particularly the graffiti found in its public toilets. These graffiti bear a lot of socio- cultural meaning and significance, which is contained in their discursive structures and their social functions. In order to observe the (re)production of ideologies and identity performance in the student population of this specific part of Zagreb’s university, the analytical emphasis was put on socio-pragmatic and semiotic features of graffiti in a broader domain of critical discourse analysis. The following four hypotheses emerged from preliminary research: i. toilet graffiti under scrutiny represent group identity of the student population of this faculty, ii. this student population forms a community of practice that mediates between an individual and the society, iii. these graffiti also reveal social and cultural values, problems of politics, and life in general, iv. discourse structure of latrinalia (i.e., toilet graffiti) is mostly dialogical, action oriented, and multimodal. Finally, there were two main goals of this study: primarily to show the interconnectedness of all three levels of social context, and secondly to bring to the awareness that we are not bare consumers of space, place, signs and language, but also their creators, interpreters and critics. |
