Differences in Forecasting Behavior Between Manufacturers and Service-Oriented Firms

Autor:	Paul Herbig, John Milewicz, James E. Golden
Rok vydání:	1996
Předmět:	Business Management and Accounting (miscellaneous) Business Demand forecasting Marketing Service oriented Consensus forecast
Zdroj:	Journal of Professional Services Marketing. 14:83-99
ISSN:	0748-4623
DOI:	10.1300/j090v14n01_07
Popis:	Do all firms forecast the same? This paper compares forecasting behavior between manufacturers and service-oriented firms and examines questions such as who does the forecasting, how often do they do forecasts, for what areas are forecasted, what techniques are used, why they do it, what are the forecasting results, and are they satisfied or dissatisfied. Significant differences in forecasting behavior between the two industrial groupings are examined and conclusions made.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0d544c5bbfc3ba380d80f782d3d49832 https://doi.org/10.1300/j090v14n01_07 Zobrazit plný text záznamu