Measuring Audience Retention in YouTube
| Autor: | Tania Jimenez, Eitan Altman |
|---|---|
| Přispěvatelé: | Network Engineering and Operations (NEO ), Inria Sophia Antipolis - Méditerranée (CRISAM), Institut National de Recherche en Informatique et en Automatique (Inria)-Institut National de Recherche en Informatique et en Automatique (Inria), Laboratoire Informatique d'Avignon (LIA), Avignon Université (AU)-Centre d'Enseignement et de Recherche en Informatique - CERI, Laboratory of Information, Network and Communication Sciences (LINCS), Institut National de Recherche en Informatique et en Automatique (Inria)-Institut Mines-Télécom [Paris] (IMT)-Sorbonne Université (SU) |
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
Attractiveness
0209 industrial biotechnology Measure (data warehouse) Computer science Thumbnail [INFO.INFO-MM]Computer Science [cs]/Multimedia [cs.MM] 020206 networking & telecommunications Advertising 02 engineering and technology 020901 industrial engineering & automation Consistency (negotiation) Work (electrical) 0202 electrical engineering electronic engineering information engineering [INFO]Computer Science [cs] |
| Zdroj: | VALUETOOLS 2019-12th EAI International Conference on Performance Evaluation Methodologies and Tools VALUETOOLS 2019-12th EAI International Conference on Performance Evaluation Methodologies and Tools, Mar 2019, Palma, Spain. pp.79-85, ⟨10.1145/3306309.3306322⟩ VALUETOOLS |
| DOI: | 10.1145/3306309.3306322⟩ |
| Popis: | International audience; There exist many aspects involved in a video turning viral on YouTube. These include properties of the video such as the attractiveness of its title and thumbnail, the recommendation policy of YouTube, marketing and advertising policies and the influence that the video's creator or owner has in social networks. In this work, we study audience retention measures provided by YouTube to video creators which may provide valuable information for improving the videos and for better understanding the viewers' potential interests in them. We then study the question of when is a video too long and can gain from being shortened. We examine consistency between several existing audience retention measures. We end in a proposal for a new audience retention measure and identify its advantages. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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