Bankų sektoriaus Y kartos vartotojų patirties vertinimas
| Autor: | Asta Kyguolienė, Nerijus Makutėnas |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Customer experience
Subject (philosophy) Bankai banks Empirical research Lietuva (Lithuania) Banks Management. Industrial management Sąlyčio taškai Vartotojai / Consumers Marketing Marketing research Business management touch points experience marketing Lithuanian HD28-70 Banking sector language.human_language customer experience Touch points language Patirties marketingas Business Experience marketing |
| Zdroj: | Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 78, Iss 1, Pp 77-93 (2017) Organizacijų vadyba: sisteminiai tyrimai [Management of Organizations: Systematic Research]. 2017, Nr. 78, p. 77-93. |
| ISSN: | 2335-8750 1392-1142 |
| Popis: | The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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