Consumers’ Attitudes towards Fisheries Products
| Autor: | Eleni Kaimakoudi, Konstantinos Polymeros, Maria-Georgia Schinaraki, Christos Batzios |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Consumption (economics)
Greek fisheries market business.industry Two-Step cluster analysis Fisheries products Sample (statistics) Field survey Fishery consumer survey Consumer survey Aquaculture Order (business) General Earth and Planetary Sciences Business Marketing High potential General Environmental Science |
| Zdroj: | Procedia Technology. 8:90-96 |
| ISSN: | 2212-0173 |
| DOI: | 10.1016/j.protcy.2013.11.013 |
| Popis: | This study investigates Greek consumers’ behaviour towards fisheries products, identifying possible distinct consumer groups, and examines possible linkages between consumer characteristics and marketing aspects of fisheries products. Using data from an in-person field survey, a Two-Step cluster analysis demonstrated different attitudes among consumers with different profiles and also identified two distinct consumer groups differentiated primarily by income: the low potential aquaculture consumers and the high potential aquaculture consumers, representing 67% and 33% of the total sample, respectively. The study provides evidence that more efficient marketing strategies are probably needed in order to promote aquaculture products’ consumption, and potentially contribute in guiltlessness of the whole sector. |
| Databáze: | OpenAIRE |
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