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Keywords Foodethics.Foodadvertising.Ethicalconsumption.VeganismThe articles in this symposium issue of the Journal ofBioethical Inquiry (JBI) explore some of the moral,political, and social concerns bearing on the produc-tion and consumption of food issues. In The Ethics ofFood, biomedical ethicist Gregory Pence wrote:“Food makes philosophers of us all. Death does thesame … but death comes only once … and choicesabout food come many times each day” (Pence 2002,vii). The contributions presented here in this issue ofthe JBI underscore Pence’s point and raise importantquestions about ethics, morality, values, and the law aswell as the responsibilities consumer-citizens, the foodindustry, and government authorities have to eachother and to non-human animals in the market placeof products and ideas. In addition to the articles, thereis a set of case study commentaries by three leadingauthorities, all of whom are involved in the criticalanalysis of various aspects of animal welfare, ecology,environment, and sustainability in their research andwriting.The PapersReeve (2013) provides valuable insights into the op-eration and outcomes of self-regulatory systems offood advertising to children. Using two Australiancodes as an entry point—the Australian Food andGrocery Council’s Responsible Children’s MarketingInitiative (AFGC 2010) and the quick service restau-rant industry’s Initiative for Responsible Advertisingand Marketing to Children (QSRI 2009)—she interro-gates the adequacy of voluntary codes of practice thatare to bring about morally and politically meaningfulchange to the governance of the food industry and itstelevision campaigns.The food industry spends billions of dollars onadvertising to reach into and shape consumer subjec-tivities and to create consumer cultures (Bakir andVitell 2010). Food and beverage companies are espe-cially active in constructing children as consumers(Bagdikian 2000). Direct marketing of “non-core” orunhealthy foods to children is a sensitive and morallychargedissue.Recent researchsuggestsalink betweenchildren’s use of media (TV, videos, video games, andcomputers) and media targeted to children (particular-ly sophisticated advertising campaigns) with the rapidincrease in childhood obesity. The marketing tacticsand strategies that are mobilized by the food industryhave led to calls for the introduction of stricter regu-lations on food advertising directed at children.Reeve notes that the food industry in Australia, in itsattempt to avoid legislation and additional regulations,has reacted to the issues that external stakeholders have |
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