Cafeteria Online: Nudges for Healthier Food Choices in a University Cafeteria—A Randomized Online Experiment

Autor: Christine Kawa, Patrizia M. Ianiro-Dahm, Jan F. H. Nijhuis, Wim H. Gijselaers
Přispěvatelé: RS: GSBE other - not theme-related research, Educational Research and Development, RS: GSBE Theme Learning and Work, RS: GSBE Theme Data-Driven Decision-Making, RS: GSBE Theme Culture, Ethics & Leadership
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: International Journal of Environmental Research and Public Health, Vol 18, Iss 12924, p 12924 (2021)
International Journal of Environmental Research and Public Health
International Journal of Environmental Research and Public Health; Volume 18; Issue 24; Pages: 12924
Int. J. Environ. Res. Public Health 2021, 18, 12924
International Journal of Environmental Research and Public Health, 18(24):12924. Multidisciplinary Digital Publishing Institute (MDPI)
ISSN: 1660-4601
1661-7827
Popis: Many people do not consume as much healthy food as recommended. Nudging has been identified as a promising intervention strategy to increase the consumption of healthy food. The present study analyzed the effects of three body shape nudges (thin, thick, or Giacometti artwork) on food ordering and assessed the mediating role of being aware of the nudge. Students (686) and employees (218) of a German university participated in an online experimental study. After randomization, participants visited a realistic online cafeteria and composed a meal for themselves. Under experimental conditions, participants were exposed to one out of three nudges while choosing dishes: (1) thin body shape, (2) thick body shape, and (3) the Giacometti artwork nudge. The Giacometti nudge resulted in more orders for salad among employees. The thin and thick body shape nudges did not change dish orders. Awareness of the nudge mediated the numbers of calories ordered when using the Giacometti or thin body shape nudges. These findings provide useful insights for health interventions in occupational and public health sectors using nudges. Our study contributes to the research on the Giacometti nudge by showing its effectiveness when participants are aware (it is effective under conditions where it is consciously perceived).
Databáze: OpenAIRE