Social Networking Sites and Perceived Content Influence: An Exploratory Analysis from Focus Groups with French Adolescents
| Autor: | Boris Chapoton, Mabrouk Nekaa, Franck Chauvin, Valentin Flaudias, Véronique Régnier Denois |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Male
Adolescent Health Toxicology and Mutagenesis media_common.quotation_subject Exploratory research lcsh:Medicine Health literacy Friends tobacco Literacy Article Social Networking 03 medical and health sciences 0302 clinical medicine Promotion (rank) Advertising 0502 economics and business eHealth Humans 030212 general & internal medicine Child media_common influence teenagers alcohol 05 social sciences lcsh:R Public Health Environmental and Occupational Health Focus Groups Focus group Social marketing Friendship Social Marketing marketing behaviours 050211 marketing Female France Psychology Social psychology health literacy Social Media |
| Zdroj: | International Journal of Environmental Research and Public Health Volume 17 Issue 19 International Journal of Environmental Research and Public Health, Vol 17, Iss 7025, p 7025 (2020) |
| ISSN: | 1660-4601 1661-7827 |
| Popis: | Social networking sites (SNSs) are invested in heavily by marketers aiming to reach a growing number of consumers. Concerns regarding the influence of posts displayed on SNSs in relation to behaviour were raised, in particular the promotion of ill-health behaviour directed to adolescents who may be at risk from suggestible practices. Although adolescents tend to be critical towards traditional forms of advertising, little is known about their perception of influencing strategies developed online, especially where sponsor- and user-generated content coexist. This exploratory study aims to gather information directly from adolescents about their use of SNSs their awareness of the influence that SNS content may have, particularly when it comes to tobacco and alcohol messages. Ten focus groups were conducted with 39 adolescents (11&ndash 16 years old 56.4% male). Qualitative analysis documents the differences associated with adolescents&rsquo favourite SNSs. The different parameters linked to each SNS and the expectation to find entertaining content and values associated with friendship may decrease adolescents&rsquo perception of potential risk for health associated with SNS use. Authors advocate for the development of educational programs based on eHealth literacy and the use of social marketing techniques to facilitate and motivate adolescents to develop their competences. |
| Databáze: | OpenAIRE |
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