Academics engaging through the media—Insights from creating a monthly column on crisis management
| Autor: | Daniel Laufer |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
2019-20 coronavirus outbreak
Organizational Behavior and Human Resource Management Coronavirus disease 2019 (COVID-19) media_common.quotation_subject Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) 050801 communication & media studies Crisis management Column (database) Article Newspaper 0508 media and communications Political science 0502 economics and business media_common Marketing Engagement business.industry Communication 05 social sciences Media commentary Public relations Audience measurement Covid-19 business 050203 business & management Reputation |
| Zdroj: | Public Relations Review |
| DOI: | 10.26686/wgtn.13050665.v1 |
| Popis: | Highlights • Describes why it is increasingly important for academics to engage in more media commentary to enhance their careers. • Lists the benefits of writing a monthly newspaper column on Crisis Management. • Explains how an academic can approach a newspaper to launch a new column. • Describes how topics and content are chosen for a monthly column on Crisis Management for the most widely read newspaper in New Zealand with an average daily readership of over 460,000 people. Universities increasingly expect academics to engage with external stakeholders. This includes providing media commentary. In this article I describe my experience writing a monthly column on Crisis Management in the New Zealand Herald, the most widely read newspaper in New Zealand with an average daily readership of over 460,000 people (New Zealand Herald, 2019). The article also describes the benefits of writing a newspaper column including educating the public about issues relating to Crisis Management such as managing Covid-19, creating a platform for enhancing collaboration between academics and Public Relations firms, and enhancing the reputation of both the academic and university. This article will benefit academics in the field of Public Relations who are interested in writing a newspaper column to engage through the media. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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